Hi
From personal experience I found it very beneficial to set up a website straight away and networking has been key to finding clients.
Website
I have received quite a few enquiries via my website. I also think that if a potential client gets your contact details from someone or via social media a natural thing to do is to look up your website to get a better feel about your business. I strongly recommend paying someone to build you a website unless you are experienced in doing so. I made my own initially and it just didn't look very professional and the quality wasn't very good. Rocketspark who are web builders are in partnership with the ICB, so you should be able to get a reasonable deal with them. I met them at the ICB summit and they were very helpful. Have you listened to their webinars that took place this month for ICB members about building your own website? If you have missed them I know there is a plan to have some more in the new year.
Networking
There are plenty of large networking organisations who charge an annual fee and can be very expensive but there are also normally smaller, local networking groups, some which are pay as you go. It is best to do a search for these online or hopefully via this forum someone may be able to help you who is from Kent. With most networking groups if there is a membership cost, you can normally attend as a guest the first couple of times to get a feel for it. A good networking group will have a structure and often a speaker. It shouldn't be about finding trying to find a potential client at the networking group and seeing how many business cards you can swap. It should be about building relationships so that people can get to know you and then feel happy to recommend you to others.
Social Media
I didn't use linkedin or twitter before starting my business. I set myself up with a business facebook page but I don't find that very useful for getting contact. I think it depends on the type of business you have, so if you are selling products to the general public, facebook can be really useful as they can see pictures of what you are selling on facebook etc... I found a half day workshop on using social media for business. This was very useful for getting me started on twitter and linkedin, which I think can both be useful for getting contacts although I have to say I'm not very good at using twitter regularly. I found this workshop through a forum on facebook about things going on in the area where I live. I do think that facebook can be very useful for finding business forums to join etc..
I think in summary, I would recommend investing in getting a website build and if you are not confident in using the internet or in using social media, I would recommend investing in a workshop/course to help you get started.
I hope this is of some use to get you started. If you have any questions, please let me know as I know how hard it is to get started.
Thank you
Nicky
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