Really good idea Stuart ! Amazed no-one has answered in four months. Maybe the continuity aspect of e-flyers is the problem - what material will retain interest.
I'm in industry, but will be looking to set up on my own, or in partnership next year - my employer is pushing everything to low cost India, and the "r" word is looming.
Contributing a series of short, sharp VAT articles to a project like this should give potential clients a taste of the quality of service they could expect. Keeping HMRC at bay, and making a generous crust, is why many small businesses would engage a bookkeeper at all.
I will contact you at the back end of the year on this idea if it does not take off naturally in the meantime. I can tell from your posts that you are business aware too, so the ideas should flow !
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