Kirsty St. John has always loved numbers and worked as a purchasing assistant before stepping out into self-employment

After graduating in Business and Finance, Kirsty worked in purchasing roles, progressing to Senior Buyer.  This work involved costing products and negotiations as well as expediting deliveries.  She honed her time management skills and attention to detail and these skills came in handy when she started studying with ICB whilst on maternity leave after her son was born.

Kirsty quickly worked her way through her bookkeeping qualifications and started her company when her son was five months old. She went back to into part-time employment but when there was an opportunity for redundancy four years later, she decided that it was finally time to take up full-time self-employment.

Her first client was her husband's business and the second client came to Kirsty as they specifically wanted to deal with a woman. Kirsty notes that they were pleased that she spoke in layman terms and was friendly and approachable.  More clients were found in a variety of places, including job sites and the ICB jobs board.  Although networking is a good tool, Kirsty has found that advertising seems to only attract advertisers.  Most clients have found her via her own website, so having an attractive and informative website is an important tool. 

Kirsty enjoys being an integral part of several teams and finds it satisfying to know that she is making a valuable contribution to the success of her clients’ businesses. It is nice to know that they rely on her to deal with all the “scary HMRC stuff” and that she manages their deadlines.  She particularly likes doing bank reconciliations.

Kirsty says,

“Take on any constructive criticism and don’t be afraid of suggesting if something can be improved by doing it in a different way.”

Kirsty St. John AICB PM.Dip is the Cambridgeshire Branch Chair and owner of Kirsty’s Counting Services Ltd.

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Kirsty’s Counting Services Ltd. Can be found here:


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This is part of our year-long #ICB100Women Campaign honouring 100 influential and inspiring women bookkeepers, to celebrate the suffrage centenary.