One thing worth bearing in mind is the availability of your business name in the form of an internet domain name. A short memorable name that matches the name of your business is best.
Similarly, it can cause confusion if a business website uses a domain name that includes a number instead of a word. Imagine trying to tell each client that"my website is 'blah 4 blah .com' and the 4 is a number not a word"! So aviod domain names with numbers, dashes, or unusual spellings ('Xpress Accountz' for example) if you can.
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