Hi Gina
I've done two mailshots to accountants in two different areas with wildly differing results.
The first was in Somerset/Devon. In my letter I emphasised the local and friendly nature of my business, so that they would realise I'm looking to build long term relationships and not just make a quick buck. I had a fantastic response and had a few meetings with various accountants (some large chartered, some small management). I have gained 2 regular clients and a whole host of one off tasks like setting people up on Sage, cash flow forecasts etc.
The second one was an identical approach but in the GLoucester/Cheltenham area. I had a couple of standard "thanks but no thanks" standard letter responses and apart from that, nothing else at all!
So from my experience I'd say if you're in a rural area where relationship and friendliness counts (and possibly there's less competition) then go for it, but in a larger city environment it didn't seem very successful for me.
Good luck! CLare
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