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Hi Jo
I was interested when I saw your post as not many people talk about email marketing.
I would not recommend attempting email marketing to local accountants with a blanket email. Business email accounts get bombarded on a daily basis with all manner of emails and unless you can make yours stand out within seconds it will invariably be ignored and deleted.
You would be better creating a more personal letter to them. Instead of spending time trying to find their email addresses, spend time finding out names of the partners so you send your letter to a person and not just a Dear Sir/Madam. With my first letter to accountants I simply introduced myself, the services I could provide and gave a brief career history. If you want to improve your chances you should be prepared to telephone everyone you have sent a letter to as well.
As for flyers, they are a great way of letting local businesses know about your services and cheaper than letters (as no paper, envelopes and stamps to buy) and keep you fit too! Lol.
Gaining clients when you first start out is hard work and some methods are more successful than others, you just need to be persistent & keep track of what you do so you can see what works.
You could also keep a regular eye on Gumtree or the Reed websites as you sometimes find local businesses post adverts for part time bookkeeping help.
Finally, postcard adverts in local newsagents, local magazines and papers.
Hope I've helped a bit.
Vik
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