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Words of wisdom needed.

  • 3 posts
  • # 53878

Hi all,

Looking for some words of wisdom before I meet a potential new client. This would be the 1st time I've had to go and "sell myself" (so to speak) to a new client as my other clients have been literally handed to me, so I'm a tad nervous.
I think I've already under sold myself a little as I quoted them a price per hour when they called, but they are looking for a fixed price per month so I do have a get out clause there.
They're just looking for someone 1 maybe 2 days a month to check up on the girls he hired to do his books and to catch up on anything that they are running behind on. Not too difficult, but still can't shake those butterflies away.
Any help, advise or nonsense comments welcome!Laughing

  • 698 posts
  • # 53883

Hi Steve

Good luck just be confident and outline your benefits much as you would in an interview. Also sell the instituteand the wonderful backup it provides so in effect the new person would be able through you to tap into a huge resouce.

Do you offer any additional services as well as bookkeeping to make you value added see the thread on this.

With regards to fixed fees be careful it is all to easy to catch a cold as clients can seek to exploit the situation. If you are quoting a fixed fee be very clear what it encompasses and dont be afraid to tell them anythong outside the agreed scope will entail additional charges which can be agreed in advance.

Do not undervalue your time you will only resent it in the long run when you bring other more profitable client remeber this client does not want a junior he wants someone to supervise the work of the existing staff.

I hope this of some help

Kind Regards
Stuart

  • 273 posts
  • # 53886

This is going to sound awful and terribly unprofessional, however I recently had a similar situation although I did tell him my rate at the time - he bartered with me on the phone, however after a lot of soul searching I sent an email stating that it was impossible for me to provide my services for a lower fee and would be unable to do so.  I gave him some suggestions as to where he might look for a book-keeper willing to work for that lower rate.  My main reason was my rate would have been lower than clients I had for a while and were friends of mine as well being twenty miles closer to home.  I felt it was totally unfair on my other clients and said so as well.

To my surprise he contacted me and was happy to stick to the rate originally quoted.

I know it is difficult to walk away from potential work, however keep in mind you calculate your rate for a reason i.e. you need to make a living.  So sometimes it is better to learn the lesson a slightly easier way (even though it is unprofessional) rather than learn it the hard way.

  • 3 posts
  • # 53912

Hi Guys,

Thanks for the advice. Really appreciate it.

Steve 

  • 698 posts
  • # 53919

Liz D

I dont think the manner you acted was at all unprofessional. You were put on the spot then after having considered it decided to decline the role and pointed the client in the direction where they could seek help.

As long as you learn the lesson that if you get put on the spot do not agree to anything tell them you will consider it and come back to them.

Always bear this in mind I have worked in and around accounting all my career from Industry and Commerce through to Public Practice and I can assure you there are a LOT of shoddy people out calling themselves bookkeepers who in real terms are no such thing (They can do data input on sage or other such systems but lack any real knowledge). I find it frustrating that Bookkeeper is not a protected title to be used by those who like you and I have taken the time and trouble to develop our knowledge study and learn.

Skilled and knowledable bookkeepers are worth the weight in Gold (which is good for me being of a more dietarily challanged nature Tongue out) to the SME's who rely on our services.

If they want an unqualified, Non Insured, Probably unregulated for MLR bookkeeper for £10ph let them crack on but let them know in the long run it will cost them more for you to put the mess they will probably make right than it would have been if they had just used you in the first place.

And it also helps to point out accountants usually charge a min of £45+ an hour for bookkeeping.

Hope this is of help
Stuart

  • Companion Fellow PM.Dip
  • Practice Licence
  • 1137 posts
  • # 53920

Hi Stuart 

With regards to rates .  Stuart I agree we need to keep our rates as high as we can and yes you know I think we deserve it.  I think we need to very careful that we do not knock morale when it comes to what members may or may not be able to get as rate at the moment.  It is obvious you are very supportive in your posts to members, but I just wanted to discuss the issue in more depth and look forward to yours and others views.

You also have to be careful that a company does not feel it would be cheaper to employ someone part time or full time, there is a very wide range of  what are members can charge in different  regions and local areas.   Some areas have more businesses than others, and in the present climate , judging by the forum it does seem to be  tough out there at the moment for some members.

It may be different in the London area, but there are not many business in Glasgow which is a large city , paying accountants £45 for bookkeeping. If they are ,it is for a limited number of hours after all most well run businesses are not numpties.  I have about 30 to 35 hours guaranteed each week and I also have the monthlies, Quarterlies and six months and once a year jobs.  

These clients are your bread and butter , and the less travel and unbillable time you have the better.  Having a high rate could cause you to have more unbilllable time then you should .  

For example if a bookkeeper/Accountant were to do the  bookkeeping lets say for 7 hours a week @ £45 a hour for a client that would be £315 for the day , say for 46 weeks of the year that would be a yearly figure of say £14,490 for 1 days work a week. If a company can afford those fees then there is probably quite a bit of bookkeeping and management accounts to be prepared, and I am not convinced you would be doing a thorough job in 7hrs if the company was doing that well. It would  include them having other bookkeeping staff and they would need to look at all those costs. 

Stuart there are Associates and members out there , not all by any means that have said openly said that they have only 3 to 5 years experience, and there are also Associates and members that have years of experience.  As an employer with my own practice and the  increasing employee costs, holiday pay and in the future pension costs .  I am not sure I would pay anymore then £10 a hour either as sole trader or employee with only that level of experience at bookkeeping they may well be qualified in another role from their career but it did not involve bookkeeping which you are charging clients for and I would always check their work in detail before I could send it to my client.  

My concern is that I am sure we have members and associates in the present climate that may well  be on not much more then £10 and are qualified, MLR covered and insured if they are running their practice.  It is very difficult to find out what is really happening as this is the one area I am not sure everyone is open about.  I am afraid the recession has hurt different areas worse then others and hopefully we can support each other on this forum especially the younger members,  as the figures for young unemployed today really frighten me for their future.  It really does make you appreciate life.







Edited at 20 Jan 2011 09:51 PM GMT

  • Companion Fellow PM.Dip
  • Practice Licence
  • 1137 posts
  • # 53921

----

Edited at 20 Jan 2011 01:21 AM GMT

  • 698 posts
  • # 53926

Sarah

As usual you make excellent points, It is easy to forget London and South East is not reflective of the entire uk in terms of rates.

And that the rate you can command will be very reliant on the experience you bring to the table.


  • 25 posts
  • # 54324

Hi folks,

I am in the final stages of getting my new bookkeeping business set up and frankly am concerned with the fees I am going to charge.  I have an hourly rate in mind, but am pretty much in the dark about how to assess a fixed monthly fee structure.  Does anyone have a vague 'formula' to work out how much time per month a specific job is likely to take?  Any help gratefully received.

Phil

  • 12 posts
  • # 54338

Re Pricing work for new clients.

 I have found it practical to suggest a price which I think is suitable to me. (never below £20.00 per hour). I also say to the client that we should have a review after 3 months when at least 1 Vat quarter has been completed, this gives one the opportunity to become well acquainted with the needs of the job and if the client likes what you are doing you won't have a problem negotiating upwards.

Strangely enough I have just completed a 3 month period with someone and the review is due! I need an extra hour per month over my original quote, will I be good enough to get it?

Good luck!

Richard

Edited at 09 Feb 2011 06:50 PM GMT

  • 273 posts
  • # 54367

Stuart - as always you make me feel much better Smile


Sarah - can I just jump momentarily to Stuart's defence for a sec - when he wrote about £45.00 per hour he did state accountants not bookkeepers, so dont beat him up too much. Wink 

Incidentally - good point about rates and honesty ..... as I am an associate Ive been charging £12.50 for friends and up to £14.00 per hour for others. 

How did I arrive at that rate?.......... I was on £9.00 gross an hour as an administrator/bookkeeper employed.  I left and went self employed and wanted to be fair with my rates so I calculated my overheads and tax/ni (I also didnt want to lose the hourly rate I had at the time of employment).

I did mention the other day to someone that they wouldnt get a bookkeeper employed for less than £8.50 an hour.

I know it's a bit of a weird way of doing it but I can always say to potential clients that is why my rate is what it is.  As I say once I am level III and a full member I will increase my rate to show qualification.

I'll start charging more (if I need more clients) once I've got level III.

What are your rates everyone?

Liz


(Richard - where are you based?)

  • 59 posts
  • # 54378

Well, I'm in darkest rural South West and quite frankly a lot of SMEs are struggling here at the moment.  Very locally 2 major employers have recently gone to the wall and as a result not only are there many more unemployed, there are quite a lot of hopeful craftsmen who are trying their hand at self employment.
Many of them have never touched a computer in their life and wouldn't know what a bookkeeping system meant if it smacked them in the face.

Hence, with many years of bookkeeping experience, 18 of them self employed, my rate at the moment moves between £11 and £15 an hour, depending on what the client can afford and how much basic support they need.
I do find myself doing/explaining very basic office management in many cases.

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