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Hi Sharon
I think you've raised an interesting point and it is a question I have asked myself.
I've come to the conclusion that, on the part of the author, it would not be wise to suggest a bookkeeper as they would have to caveat it with points on what a bookkeeper can and cannot do versus an accountant and thereby probably confuse the reader. It is therefore easier and safer to tell them to go to an accountant.
When a new business goes to an accountant they will have their needs assessed and if the accountant believes then (or at a later date) that they'd benefit from a bookkeeping service, they'd either offer it themselves or provide details of one they trust.
So, that in itself makes our task of changing the world harder!
Personally, and please tell me if this already happens, I'd like to see the ICB advertising in the various trade and professional mags explaining the benefits of a bookkeeper to these businesses. Raise awareness of the qualification and what a business would gain by using an ICB qualified bookkeeper.
We ourselves should also take responsibility for raising awareness with small businesses, networking with local groups and helping them understand that they don't have to wait until they are drowning in paperwork and their accountant is screaming at them before they contact us.
It will be interesting to see others thoughts on this subject.
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