Practice Ignition, the world’s first client engagement and commerce platform for the professional services industry, has become Ignition
The change is to reflect growth from its core proposal and payment automation solution to a broader client engagement platform, helping accounting, bookkeeping and professional services businesses spark long-lasting client relationships with ease.
The company said the brand refresh follows 18 months of significant product investment, to build an even more scalable and intuitive platform that meets the needs of a diverse and growing customer base.
Guy Pearson, Founder & CEO of Ignition, said: “Over 5,000 accounting, bookkeeping and professional services firms use the Ignition platform to do business with their clients today, streamlining their operations, and boosting working capital. Our new name and platform reflect our mission to deliver even more value across the entire client journey for customers.
“Our expansion from proposals and payments to client engagement and commerce reflects 18 months’ worth of product investment. We’ve created an all-in-one client experience that is designed to meet specific business needs and regulatory requirements while giving accountants and bookkeepers the clarity, confidence, convenience and control their businesses need to reach their full potential.”
